Customer Life Time Value Calculator

Customer lifetime value (CLV), or lifetime value (LTV), is the profit margin a business expects to earn over the course of their business relationship with an average customer

Customer lifetime value should account for customer acquisition costs (CAC), ongoing sales and marketing expenses, operating expenses, and, of course, the cost required to deliver your service to your clients.

Customer Lifetime Value (CLV)

How to use the CLV calculator
You can use the calculator for a lot of things, one of our favourite ways is for calculating how much you can afford to spend in order to acquire a customer

Why does this matter for fitness and nutrition professionals?
Whether you’re a personal trainer or online coach. CLV is one of the most important metrics to measure in your business. It helps you to properly budget, and assess your current performance so you can adjust CAC or work to improve retention accordingly

How do I improve the performance of my sales calls?
Increasing CLV can be done by retaining clients for longer, increasing prices or lowering costs. For fitness and nutrition professionals improving retention and increasing prices are usually the keys to increasing CLV

How can I use this calculator in my business?
These calculators generate thousands of page views of month for us. The good news… we also build them for all Stridist users! If you want us to build nutrition and training calculators that you can use to grow your business, get more traffic and grow your email list, then start a free trial below

Use calculators in your fitness business

Did you know we build these calculators for all of our Stridist users to use in their own business? As well as the landing pages and sales funnels they fit into. Stridist is an all in one platform that gives you all the tools, resources and templates you need to grow your fitness or nutrition business